Did this type of advice work in the 40s?

I found an interesting magazine ad from the 40s for Pond's Complexion Care products. It offered advice to women on putting him in the mood for matrimony! My favorite is:

WRONG to get huffy or possessive when he smiles at another female. You have to give a man some rope, or what's he going to hang himself with?

RIGHT to make mighty sure that no other girl can make you look faded! That's where your complexion casts the deciding vote. When he looks at you, let him see a complexion that radiated the loving care you give it with Pond's every night. The Other Woman menace will vanish in limbo.

Do you think the modern woman of the 40s bought into this hype or simply viewed it as humorous entertainment?