Collecting and Selling 1970s Toys: Your Guide to Nostalgia and a Bit of Profit

The ‘70s were a golden era for toys. Action figures boomed, pop culture ruled the toy aisle, and the kids who once tore open those boxes are now adults with cash to spend. Whether you’re in it for the memories or looking to make some money flipping vintage finds, this guide covers what’s worth collecting, how to get started, and the best ways to sell.

Why the ‘70s Still Matter

Back in the day, toy companies like Mego and Kenner turned movie and TV characters into playroom staples. It was the decade when pop culture jumped off the screen and landed right into toy boxes—and collectors today are still chasing that magic.

Mego Action Figures

Think Batman, Spider-Man, Superman—all 8-inch figures decked out in cloth outfits. Mego nailed it. These poseable figures were everywhere in the ‘70s, from superhero universes to Star Trek and Planet of the Apes. Want the good stuff? Look for boxed figures with original accessories.

Kenner’s Star Wars Line

In 1978, Kenner dropped its first Star Wars figures—and the toy world was never the same. Early releases (known as “12-backs”) are gold. Rarer finds like the vinyl-caped Jawa or rocket-firing Boba Fett? Worth thousands.

Hot Wheels & Matchbox

If you’re into tiny cars, the ‘70s had some gems. Redlines—those with the red-ringed tires—are big with collectors. Models like the Olds 442 or Rear-Loading Beach Bomb? Big bucks, especially in mint shape.

Fisher-Price Little People

Before toy safety laws changed the design, Fisher-Price’s chunky wood or plastic figures ruled. Sets like the Schoolhouse or Airport, especially in their original boxes and with all the pieces, can sell for a nice chunk of change.

Micronauts by Mego

Half model kit, half action figure—Micronauts were ahead of their time. These little guys had insane articulation and swappable parts. Still niche, but die-hard collectors love them, especially for their sci-fi appeal.

What Makes a Toy Valuable?

• Condition: Mint, sealed in original packaging (a.k.a. MOC or MISB), is the holy grail.

• Packaging: Original boxes or cards bump up the price.

• Rarity: Limited runs, regional exclusives, and recalled items command more.

• Demand: If it’s tied to pop culture icons—Star Wars, superheroes, cartoons—it’s probably got value.

Getting Started with Collecting

Find Your Focus
Go with what you love. Whether it’s Kenner Star Wars or Redline Hot Wheels, narrowing your focus helps you learn the market faster.

Do Your Homework
Browse eBay’s sold listings, check out WorthPoint, and jump into collector forums to stay sharp.

Dig in the Real World
You’d be amazed what turns up at flea markets and estate sales. Bring cash, ask questions, and keep your eyes peeled—those dusty bins might hide a gem.

Selling Tips

Snap Great Photos
Good pics can make or break a sale. Use clear lighting, show all angles, and be honest about any wear or damage.

Pick the Right Platforms

• eBay: Best reach and price data.

• Etsy: Casual buyers and nostalgia seekers.

• Facebook Marketplace/Groups: Local sales and niche communities.

• Toy Shows: Ideal for meeting serious collectors face-to-face.

Show Off Your Finds

Display matters. A tidy, well-lit shelf not only protects your pieces but shows off your collection with pride. Bonus: It’s great for photos if you ever decide to sell.

Final Thoughts

Collecting 1970s toys is part hobby, part hustle. It’s about the thrill of the hunt, the joy of nostalgia, and yes, the potential for profit. Start with what you love, learn as you go, and most of all—enjoy the ride. These aren’t just toys—they’re little pieces of the past.